Wednesday, October 5, 2011

History of Chevrolet

Chevrolet brand, brief name is Chevy, owned many cars, from small cars to sport utility vehicles and large SUVs are the Chevy advantage as possible for customers a reasonably priced car in any segment of market.

In 1911, after William C. Durant lost control of the company General Motors, he has combined with an original Swiss racer Louis Chevrolet founded the Chevrolet Motor Company. The first product the company is a Classic Six was introduced to the public in 1912. The 5-seat car is equipped with motors can peak at over 100 km / h (65 mph) with electric light and convertible. Mounted on the Chevrolet logo first appeared in 1914. According to what is recorded Durant had the bright idea to create this logo to see the wallpaper in his room at a hotel in Paris.
1915 saw the launch of the 490 vehicles and achieved great success as sales reached 100,000 units. By 1918, the company's profits were so high that Durant had the money to buy more shares of GM and sufficient to control this company. Chevrolet quickly merged to become part of GM and is always in the highest group of GM sales to the mid-1920s.
Chevrolet growth is growing: in 1927, surpassing the Ford, with sales reaching 1 million units. Chevrolet also contribute to the comfort and pleasant to use when equipped with independent front suspension for cars in 1934. This technology increases the value of the product a lot because at that time its quality has not been like today.
By 1950, Chevrolet has more brake power assist option, seats and windows for vehicles, contribute to increase the luxury car prices even lower. In 1953, the company introduced Allure Corvette models with hulls made of fiberglass. The 1960s saw the introduction of the Corvair car equipped with air conditioning and a car has independent suspension all first. That decade also saw the competition with the launch of Chevrolet Nova and Camaro cars sport compact - responded by selling cars that Ford Mustang. Even in the first year was put into production in 1967, Camaro car immediately after the record up to 10% of total sales of the Chevrolet.Those in 1970, before the change in consumer preferences, Chevy has responded by launching several new small cars like the Vega and the Chevette. In addition the company also obtained a number of smaller vehicles to the company as Caprice and Malibu. Those in 1980, the company has produced cars Cavalier to deal with foreign brands dominate car market. This is also the time when truck and SUV sport utility vehicles began to be populated. The car's size medium and large firms exist to this day the most common type in the street.
Chevrolet has always dominated the company has produced some of America's most famous cars such as '57 Bel Air, Corvette, Camaro, Blazer and Suburban. Today the company continues to generate the most popular brand in the GM lineup.

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