History of the car brand - Infiniti success path

15 years after the birth marks Nissan vehicles for the North American market, Infiniti has achieved the remarkable success even though faced with difficulties. Infiniti brand with the "endless road" is becoming increasingly popular worldwide.
08/12/1989, after a year of research and development projects, all 51 of Infiniti dealers in the U.S. and 12 Canadian dealers in the opening series to introduce Q45 and M30 sedans for luxury coupe North American market. A year later, the two official cars to customers.

Infiniti's logo from 2000.

Previous four years, officials of the Nissan offers a strategy established luxury brands targeting U.S. consumers, and Canada. In 1986 and projects adopted and Nissan make "rounds" Q45 into production first. Go in 1987, the name "Infiniti" was officially selected by changing from "infinity - not limited", expressing the commitment Infiniti will not always meet the needs of consumers indefinitely.
Based on such concept, Nissan hired the design firm Lippincott Mercer logo first Infiniti in 1989 and revised in 2000. Someone said that the two lines meet at the center of the ellipse represents the path runs straight to infinity. But other comments that icon to imagine clasped hands together in martial posture of clinical practitioners, reflecting the strength, courage and determination, always forward.

Infiniti QX56.

At the beginning, many people were skeptical about the success of Infiniti by then, the North American market was Toyota's Lexus and the Honda Acura. If Infiniti interrupted, most likely it will pull together stumble Lexus and Acura. However, both Nissan, Honda and Toyota are committed to implementing the strategy "makeover" because they understand one thing, Americans, and Canada has always considered the product of only three manufacturers of class "economic" rather than not luxurious. And, after 15 years, the reality has proved wrong the critics: The three companies are successful, whether Infiniti faced more competition.According to the event:History of car brands (7.25)
Infiniti is not easy to come up from the "combat zone" as the U.S. market by right at the time of birth, of every car, "he notes," Oldsmobile was standing on the brink closed. Initially, Infiniti produced only two cars, Q45 and sporty G20. Then as the body such as J30 with M30 medium round or short "puppy" and I30. More strange is the sport utility vehicle midsize QX4, Nissan Pathfinder and based on a really strong shot violently into sales of the Infiniti.

Infiniti G35 2006.

Success comes with Infiniti months each year. Exactly one year after its launch, Q45 shortlisted the best cars by Road & Track selected. To 1991, market research firm known as JDPower select Infiniti cars marks the most satisfied customers. Last year, the G35 coupe is the editor of Autoweek voted the sports coupe of years. In 2004, Infiniti sold 130,986 vehicles.
The current products include the Infiniti: G35, G35x, G35 Coupe, M35/M45, or the Q45 luxury sport utility such as FX35, FX45 or QX56 (already in THE WORD).