Wednesday, October 5, 2011

History Of Acura

Introduction:
Acura is the luxury brand of Honda Automobile Co., Japan. So far, Acura's competitors as Lexus, Infiniti and BMW in the luxury car segment. 3 / 1986, Honda decided to establish independent label for the luxury car segment in the U.S., Canada, Mexico and Hong Kong, including sports cars and sport sedan. By 2004, Acura began appearing in Mexico and market penetration into the Chinese market in 2006. Expected late in 2008 Acura will be introduced in Russia, followed in the domestic market (Japan) in 2010. By making the Acura brand, Honda became the first Japanese auto company to market entry of international luxury cars.
 
Development History
After a decade of research, in 1986, Honda decided to open 60 dealers in North America to support the brand launch with two new Acura model first introduced the Legend (sedan with a V6) and Integra (3 or 5 door hatchback). Two models have been very successful and became a competitor of the luxury brand like Toyota's Lexus and Nissan's Infiniti.


1986 Acura Legend
Four years after the introduction of Legend and Integra model, in 1990, launched the model Acura NSX, a sports car, rear wheel drive, V6 engine. Model NSX (New Sports Experimental "is considered the first sports car in Japan can compete with Ferrari and Porsche and is also the world's first model is made entirely of aluminum. NSX is also known as" Everyday car "in part because it is easy to use, good quality and reliable, the other by the NSX has many outstanding sports car segment do not have the time.


1990 Acura NSX
Despite a very successful start but the late '90s, sales of the Acura was significantly reduced. As the crisis takes place in a row that the production and design interrupted. Also during this time, Acura is moving to name-calling, followed by numbers, give the name Legend and Integra have. Model 3.5 RL 1996, replacing the popular Legend cars, a good example for naming the new car. One year later, the Integra sedan model was replaced by Acura 1.6 EL, only sold in Canada under the name Honda Civic. In the U.S., Integra sedan continued to be marketed to cease production in 2001.


1997 Acura EL
Early in 2000, Acura was born again as the introduction of several new models were redesigned. The first is the 1999 Acura 3.2 TL sedan model, competitors of the Lexus ES, Infiniti I30, and BMW 3 series. 3.2L comprehensive review, the TL model is not superior to its rivals, but it very successfully combines sportiness and luxury along with competitive rates. The main point TL has helped overcome the formidable opponents in the same market segments. Next to mention the MDX model, a crossover SUV with three rows, is based on the model Honda Odyssey. MDX SLX born to replace declining. Model MDX crossover SUV is the body style but softer and have little ability to meet terrain requirements of the luxury SUV market. MDX model has become legendary having won the title of "sport utility vehicles the most prestigious in 2001" by Motor Trend magazine poll. Also during this time, the model 3.2 CL, RSX and NSX life turn out.


2001 Acura MDX
In 2004, the new TL model was born with the characteristic design style Italian, V6, 270 hp. By 2005, sales of new TL model in the U.S. increased to 70,943 vehicles, ahead of rivals such as C-Class, G35, CTS, ES 300 and A4. Soon, TSX models were introduced as alternative low-cost version of the BMW 3-Series. I4 TSX sedan is Acura's unique.
2005 Acura RL cars become sought-car engine with the most powerful and all-wheel system actively SH-AWD ™ is considered as the engine for revolution in North America.


2005 Acura TSX
Since 2004-2006, the TSX during the three years was voted into the top 10 of Car and Driver magazine.
By 2006, Acura introduced a small SUV type vehicle, RDX, and is present even in the U.S. market in May 8 / 2006. At the same time, model MDX was completely redesigned and released in the fall of that year. One year later, the TL Type-S model was born and became the model of 2007.


2006 Acura RDX
In 2008, Acura announced it will produce models that use diesel. This year the company also introduced new TSX cars in the exhibition "New York Auto Show".
Expected in 2009, Acura will redesign the model TSX, TL, RL and CSX to meet the needs of the market.


2009 Acura CSX
After a decade of research and development, the birth of Acura is evidence of Honda's ongoing effort to conquer difficult but God in North America. Acura is not merely a stand-alone brand of Honda cars, but rather it is the brand's first luxury car of Japan. Likely to say was that the pioneers Acura bricks first set, but a leader for the car or Japanese nationality in the path of invasion of the North American market.

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