Founded in 1925 by Walter P. Chrysler Chrysler, a well-known machine-founder, he bought the Maxwell Automotive Group of Detroit to the foundation for the development of this new company. This car company has quickly gained a reputation by applying advanced techniques such period. In 1928, Chrysler Group expanding by acquiring and setting up the Dodge DeSoto and Plymouth divisions.
The 1930s witnessed the daring of the launch vehicle Chrysler Airflow "revolution" was first equipped with I8, is one of the cars are aerodynamic design, and characterized by the way well decorated and Galang. But perhaps the recession has until its failure on Airflow vehicles auto market. Chrysler was able to survive in the years of stagnation is due to large sales of entry-level car brand Dodge and Plymouth with traditional design and a much lower price.
Chrysler has been "brilliant" back to the postwar world. It's the end of 1940, the company surpassed even Ford ranked second in the American automobile production. The company created a V8 "Hemi" and introduced it in 1951. With a capacity of 180 horsepower, this engine is a significant improvement compared to the V8 engine, 135 horsepower Chrysler's past. Hemi engine is a "Critical" for the Cadillac V8 engine, Chrysler's competitors, and has started to race in Detroit these 50, 60. 50 years of the decade also saw the birth of the classic Chrysler car valuable, such as the Country and Town flashy and polished the 300C.
Go in 1961, Chrysler "embellished" to their product line by launching their brands DeSoto. New technologies are applied such as the structural body (Chrysler was the first team to introduce this technology Three) and alternative technologies using a knife generator power for the vehicle's charging system . In the second half of the '60s, Chrysler partnered with NASCAR and natural production vehicles of the type.
Same time, however, dark clouds have converged. Like the other domestic producers, the 1970 is indeed a difficult decade for Chrysler by the oil crisis, the government's new regulations are promulgated and tastes of customers change change. Further expansion policy abroad costly and inefficient has caused great damage to the company. In the late 70th century, the company falls into financial deficits severe enough to be applying for a loan guaranteed by the government 1.5 billion dollars to save companies from bankruptcy.
In the mid-80th century, thanks to a campaign before the public was impressed by its chairman Lee Iacocca organization, thanks to the introduction of the K-car vehicles and the creation of a modern truck, sales firm has increased dramatically. Government debt was paid early in the next 7 years. The picture becomes even more brilliant when Chrysler Corporation bought American cars (which is the Jeep brand) and a joint venture with Mitsubishi called Diamond Star Motors taking.
Success to its continued until early in 1990. In 1998, the original car company Daimler-Benz merged with Chrysler Germany to form Daimler Chrysler. Unity which rests on the equality and mutual benefit. However, the consolidated company is quick to see the merger is nothing more than the sale, with Daimler just as the dominant partner. But before the frustration and boredom of Daimler, the financial situation of the Chrysler once again fall into the red. Responding to this situation, the company has implemented cost-cutting policies, application techniques and technology of Germany. During the year, method of treatment has also been "effective". Thanks to the release of the new model, performance improvements, Chrysler today is the most powerful producers in the Big Three.
Chrysler models:
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| Chrysler Aspen |
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| Chrysler 300C |
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| Chrysler Crossfire |
