Mini also youthful days when Sir Alec as he would first outline the simple lines of it on a table cloth restaurants. In four decades it has Become an icon and is destined to live on as one of the great legends of the world motor industry. In four decades, it has become an icon and are destined to live as one of the great legends of the automotive industry in the world. The modern motor car was born on 26 August 1959. Modern car engine was born on August 26, 1959. On very dense, BMC (British Motor Corporation) launched the Mini. On that day, BMC (British Motor Corporation) launched Mini. BMC had been formed in 1952 by the Merger of the Austin and Morris Companies, from the Mini was originally launched in two versions - the Austin Seven (some times written "Se7en") and the Morris Mini-Minor. BMC was formed in 1952 by the merger of Austin and Morris companies, so the Mini has been released in two versions - Austin Seven (some times write "Se7en") and Morris Mini-Mini. Theo the original publicity, the Austin was "The Incredible Austin Seven" while Morris was the "Wizardry on Wheels." According to the initial publicity, Austin is "The Incredible Austin Seven" while Morris is "Master on Wheels. He would Alec (1906 - 1988, knighted in 1969) had been born in Smyrna in present day Turkey, the son of a Bavarian mother Hy Lạp father and a Briton who became a nationalized. Alec he would (in 1906 - in 1988, was knighted in 1969) was born in Smyrna in Turkey today, the son of a Bavarian mother and a Greek father, an Englishman has become nationalized. After the war the between Greece and Turkey where Greece lost her possessions in Asia Minor, Alec and his young widowed mother by then arrived in London in 1922. After the war between Greece and Turkey, where Greeks had lost their assets in Asia Minor, young Alec and his widowed mother by then came to London in 1922. Here he pursued studies of engineering and eventually Began His career in the motor industry. Here he pursued studies in engineering and eventually began his career in the motor industry. In 1936, he joined Morris Motors at Cowley. in 1936, he joined Morris Motors at Cowley.
Under the impact of the Suez Crisis in 1959 for a brief period mà gasoline rationing brought back to Britain, Leonard Lord decided BMC đó really needed a new small car. Under the impact of the Suez crisis in 1959, briefly brought back to the UK gas distribution, Leonard Lord decided that BMC really need a new small car. He asked to design this and he would largely Gave him a free hand đó only stipulating it must use the existing A-series engine. He asked if he would design it and give him much of a hands free only stipulates that it must use the A-series motor current.
And than he would, with a small team of assistants, Began the design of the Mini. And so he would, with a small group of assistants, began to design the Mini. His vision was of the Smallest Possible đó car would accommodate four adults and some luggage. His vision is the smallest possible vehicle will accommodate four adults and some luggage. ESTABLISHED Having the basic dimensions for this package, he then Looked at how the engine could be fitted into the car, mà he saw as a box, little more than 10 feet by 4 feet by 4 feet. After setting the base size for this package, then he looked into the engine can be fitted into the car, which he saw as a box, less than 10 feet 4 feet 4 feet. Before leaving Morris in 1952, he had already built a special Morris Minor with front-wheel drive and a transverse engine, and this idea was now Applied to the new car. Before leaving Morris in 1952, he has built a special small Morris car in front and a horizontal engine, and this idea has been applied to new cars. The masterstroke thể đó made this engine installation was the idea of putting the Gearbox in the sump of the engine. Masterstroke install this tool could be the idea of transmission in the sump of the engine. Other Important Measures were the tiny space saving 10 inch wheels, and the compact all independent suspension with rubber elements. Space-saving measures are important small 10 inch wheels, and all compact independent suspension with rubber elements.
In the summer of 1958, he would took Lord for a quick drive round the factory in one of the early prototypes. In summer 1958, he would have the Lord for a quick drive round the factory in one of the first prototype. Quickly Lord was convinced and Told he would be to have the car in production Within a year. God was quickly convinced and told he would have production cars within a year. And over it Happened - the production lines at both Longbridge and Cowley, for Austin and Morris respectively, Began to roll in the spring of 1959, in readiness for the August launch date. And so it happened - the production line at Longbridge and Cowley, Austin and Morris, respectively, start to roll in spring 1959, ready for launch in August.
The new car was Offered for just under £ 500 (Approximately U.S. $ 786.75) in its Least Expensive, standard form in the home market. The new car is provided for under £ 500 (about U.S. $ 786.75) the least expensive of its standard form, the housing market. It took a while for the Mini to find its place in the market, and production in 1959 was only around 20.000 cars, although by 1962 BMC turned out over 200,000 cars per year and went on doing over for the next 15 years. It took some time for the Mini to its position in the market, and production in 1959 only about 20,000 cars, although by 1962 BMC turned out more than 200,000 vehicles per year and continue to do so in 15 years next.
Originally seen as just another small family car, the versatility and charm of the Mini made it a favorite with the jet setters of the swinging sixties. As a small family car, the versatility and charm of the Mini has made it a favorite with the jet setters of the swinging sixties. The car Quickly became something else altogether - a fashion / lifestyle statement, an icon. The car quickly became something else entirely - a statement of fashion / lifestyle, an icon.
Many Different variations were to follow the original saloon. Many different variations have been made by the original saloon. The period 1960 to 1964 was Especially fruitful, first with estate car and van versions, then a pick-up, and in 1961 the luxury badge-engineered versions of the Mini under the Wolseley Hornet and Riley Elf badges, featuring Miniature versions of the classic These radiator grilles of brands, and expanded cũng trunks with Increased luggage space. Period 1960 to 1964 is particularly effective, with the first estate car and van versions, then a pick-up, and in 1961, badge, design advanced version of the Mini as badges Wolseley Hornet and Riley Elf, features miniature version of the classic grille of these brands, and extended family also increased luggage space.
More importantly, 1961 saw the launch of the first Mini Cooper, a high-performance version Developed jointly with the racing car constructor John Cooper. More importantly, 1961 saw the debut of the Mini Cooper, a high-performance version was developed with the construction of racing cars John Cooper. The standard Mini's 848cc engine with 34bhp was thế by a Developing 55bhp 997cc engine, and the Cooper for the first time had front disc brakes. 848cc engine with 34bhp of the standard Mini is replaced by a 997cc engine developing 55bhp, and Cooper for the first time the front disc brakes.
In 1963 the Cooper was followed by the more potent dù Mini Cooper S with a 1071cc engine and a top speed of close to 100mph. In 1963, Cooper has been followed by even more powerful Mini Cooper S with a 1071cc engine and top speed to 100mph. While the standard Mini and the Mini Cooper had already been used in rallying by BMC's Competitions department, the Mini Cooper S became an outstanding rally car. While the standard Mini and Mini Cooper have been used in the collection department of the BMC competitions, Mini Cooper S has become a rally car highlights. The car won the prestigious Monte Carlo Rally three times for BMC, in 1964, 1965 and 1967, apart from nhiều important 'other victories, in the hands of famous drivers như Paddy Hopkirk, Rauno Aaltonen, Timo Makinen and. The car won the prestigious Monte Carlo Rally three times for the BMC, in 1964, 1965 and 1967, besides many other important victory, in the hands of famous drivers such as Paddy Hopkirk, Rauno Aaltonen and Timo Makinen.
From 1964, the Mini Cooper S was fitted with a new 1275cc Mostly version of the A-series engine while there was a short lived cũng 970cc version. Since 1964, Mini Cooper S is equipped mainly with a new version of the 1275cc A-series engines as well as a short version of 970cc. The non S Mini Cooper received a 998cc engine mà had already been introduced in the Wolseley and Riley models. Mini Cooper S does not get a 998cc engine was introduced in the model of Wolseley and Riley. At the other end of the Mini range, the utilitarian Mini Moke was introduced, a simple lightweight vehicle the intended originally for military applications. At the other end of the line of smaller, less convenient, blacks were introduced, a simple light vehicles originally intended for military applications. Also in 1964, received the interconnected Hydrolastic nhiều Minis gas / fluid suspension system. Also in 1964, many connections Minis get air suspension system / service Hydrolastic.
By 1967, a small face lift was deemed to be in order, and the Mark II Mini range, introduced at the Motor Show, had new radiator grilles, bigger rear windows, and other cosmetic changes. By 1967, small face lift is considered to be in order, and the Mark II Mini range, was introduced at the Motor Show, a new grille, larger rear window, and cosmetic changes other. The standard models now became available with the 998cc engine as an alternative to the 848cc size. The standard model has now become available with the 998cc engine as a replacement for the 848cc size. The new range for the first time lost the traditional Austin and Morris names - now became ESTABLISHED Mini as a brand in its own right. The new product line first loss of traditional names Austin and Morris Mini has now become established as a brand itself. So sánh to the original models, Improvements Across the board included wind down windows in place of the original sliding door windows, and new door hinges concealed. Compared to the original model, overall improvement, including wind down the window in place of the original sliding window, and door hinge cover. The bodyshell was an additional Entire model range featuring an alternative front end design, the Clubman saloon and estate car models, as well as a new 1275 GT model. The entire body is a series of additional model features a front end design alternative, and the Clubman saloon car model property, as well as a new model 1275 GT. Riley and Wolseley versions were Tuy nhiên Discontinued, and of the Mini Cooper S models only the 1275cc lived on briefly in a Mark III version in 1971 before being Discontinued. Riley and Wolseley versions but stopped, and the Mini Cooper S 1275cc model lived a short time in a Mark III version before being discontinued in 1971. Van and pick-up models were continued, the Mini Moke PS had been dropped from the UK line-up in 1968, although production continued in Australia, and later in Portugal. Literature and the model chosen to continue, but blacks Mini was dropped from the UK-up in 1968, although production continues in Australia, and then in Portugal.
The millionth Mini was first made in 1965, with the second millionth in 1969. Mini first million was made in 1965, with the second million in 1969. The Highest Annual production figure of more than 318,000 Minis made in 1971 and worldwide was reached in 1972, the third millionth car was made, followed by four million in 1976. The highest annual production of over 318,000 worldwide Mini has achieved in 1971 and in 1972, Tuesday million cars were made, followed in 1976 by 4,000,000. After vài abortive attempts at replacing the Mini, the BL company now had a new small car under development, to be launched as the Austin Mini Metro in 1980. After a few abortive efforts to replace the Mini, BL company now has a new small car being developed, will be launched as the Austin Mini Metro in 1980. The Clubman models, Including the estate car and the 1275 GT, and the van and pick-up versions all disappeared. Clubman models, including real estate and GT cars in 1275, and vehicle pick-up versions of all the disappeared. The 850 saloon cũng disappeared, leaving only the 1000 saloon to carry on. 850 Saloon also disappeared, leaving only saloon in 1000 to implement.
A special anniversary model was cũng Produced, Becoming the first of nhiều Mini-based limited editions. A special anniversary model was produced, became the first Mini-limited edition. In 1986 the five millionth Mini came off the Longbridge production line. 1986 5000000 Năm Mini came out of Longbridge production line.
In 1986, the BL company became the Rover Group, under Graham Day's management, and Day personally authorized a new campaign to revitalize the Mini, with famous slogans word such as "You never forget Your first Mini" and "Minis have feelings too." In 1986, the company became BL Rover Group, under the management of Graham Day and competent individuals on a new campaign to restore small, with the famous slogan "You never Mini forget your first "and" Mini has feelings too. " These efforts into bore fruit particularly in export Markets, Notably Mini sales in Japan where cars rose from 1.000 in 1985 to a Remarkable 12.000 in 1990, the Mini Helping to Achieve its best recent production figure of 46.000 cars. These efforts are bearing fruit, especially in the export market, particularly in Japan, where sales of small cars rose from 1,000 in 1985 to a remarkable 12,000 in 1990, contributing to small production to achieve its best recent 46,000 car.
By now the Mini had celebrated its 30th anniversary. Mini has celebrated its 30th year. In 1990 Rover, again with the enthusiastic help of John Cooper, brought back the Mini Cooper, first as a limited edition, soon after as a standard production model. In 1990, Rover, again with the enthusiastic help of John Cooper, has brought the Mini Cooper, the first being a limited edition, as soon as a standard production model. The new Mini Cooper Quickly became the best-selling Mini version. New Mini Cooper quickly became a best-selling version of Mini. The 1275cc engine from the new Mini Cooper was eventually fitted Also, in a less powerful form, to the standard Mini saloon, while in 1992 the first Produced Rover Mini convertible appeared - after numerous aftermarket conversions over a period of 30 years. Mini Cooper 1275cc engine equipped finally, in a less powerful form, the standard Mini saloon, while in 1992, first production Rover Mini transformation occurs - after a lot of aftermarket conversion period of 30 years. At £ 12,000 (Approximately U.S. $ 18.882) this was The Most Expensive Ever Mini pen still found a niche in the market. At 12,000 pounds (about U.S. $ 18.882) is the most expensive ever, smaller but still find a niche in the market.
In 1994, BMW acquired the Rover Group, thus thêm the Land Rover, Rover, MG and Mini brands to the BMW Group portfolio. In 1994, BMW bought Rover, Land Rover added, Rover, MG and Mini brands portfolio of the BMW Group. Investment into the Rover Group by BMW enabled the company to confirm, in 1996, that there would be an all-new Mini for the new Millennium, to be built in the UK. BMW's investment in Rover Group allows the company to confirm, in 1996, that will have a new Mini for the new millennium, is built in the UK. There was much-modified cũng a new range of two models Mini 1997, Mini and Mini Cooper, both sharing the same engine, a 1275cc A series with multi-point fuel injection and 63bhp. There are also many innovative Mini 1997 range of two models, Mini and Mini Cooper, both share the same engine, with a range of 1275cc and 63bhp multipoint fuel injection. Both models cost £ 8,995 (Approximately U.S. $ 14,153.60) on the road in the UK, could pen Potential Customers Easily Spend a lot more on a Mini, choosing special equipment, accessories and paint schemes and trim options from a wider list. Both models cost £ 8,995 (about U.S. $ 14,153.60) on the road in England, but potential customers can easily spend more on the Mini, a special selection of equipment, accessories and paint programs cut from a select list larger. With These new models, Gave a clear signal Rover Mini rằng now and for the future would be positioned as a more up-market Specialized type of small car, not as a mass-produced entry-level model. With the new model, the Rover gave a clear signal that the current Mini and in the future will be positioned as a more specialized market to small cars, is not an entry-level product model mass. The image of the Mini brand was reinforced and sharpened with a new badge, and a special set of brand values defined as "energy, escapism, excitement, individuality and innovation." The Mini brand image is enhanced and sharpened with a new badge, and a special set of brand value is defined as "energy, escapism and individuals, the excitement and innovation" .
A glimpse of the future Mini, code named Project R50, Revealed was the evening before the Frankfurt Motorshow in September 1997. A glimpse of the Mini in the future, the project code named R50, have been disclosed in the evening before the Frankfurt Motorshow in September 1997. The new Mini is scheduled to launch in Europe and Asia in 2001. New Mini is expected to launch in Europe and Asia in 2001. The company is currently researching the possibility of the Mini's return to N. America. The company is currently studying the possibility of return of the Mini North America.
Clearly, the Mini is đó legend lives on. Obviously, it's legendary Mini lives on.
Under the impact of the Suez Crisis in 1959 for a brief period mà gasoline rationing brought back to Britain, Leonard Lord decided BMC đó really needed a new small car. Under the impact of the Suez crisis in 1959, briefly brought back to the UK gas distribution, Leonard Lord decided that BMC really need a new small car. He asked to design this and he would largely Gave him a free hand đó only stipulating it must use the existing A-series engine. He asked if he would design it and give him much of a hands free only stipulates that it must use the A-series motor current.
In the summer of 1958, he would took Lord for a quick drive round the factory in one of the early prototypes. In summer 1958, he would have the Lord for a quick drive round the factory in one of the first prototype. Quickly Lord was convinced and Told he would be to have the car in production Within a year. God was quickly convinced and told he would have production cars within a year. And over it Happened - the production lines at both Longbridge and Cowley, for Austin and Morris respectively, Began to roll in the spring of 1959, in readiness for the August launch date. And so it happened - the production line at Longbridge and Cowley, Austin and Morris, respectively, start to roll in spring 1959, ready for launch in August.
The new car was Offered for just under £ 500 (Approximately U.S. $ 786.75) in its Least Expensive, standard form in the home market. The new car is provided for under £ 500 (about U.S. $ 786.75) the least expensive of its standard form, the housing market. It took a while for the Mini to find its place in the market, and production in 1959 was only around 20.000 cars, although by 1962 BMC turned out over 200,000 cars per year and went on doing over for the next 15 years. It took some time for the Mini to its position in the market, and production in 1959 only about 20,000 cars, although by 1962 BMC turned out more than 200,000 vehicles per year and continue to do so in 15 years next.
Originally seen as just another small family car, the versatility and charm of the Mini made it a favorite with the jet setters of the swinging sixties. As a small family car, the versatility and charm of the Mini has made it a favorite with the jet setters of the swinging sixties. The car Quickly became something else altogether - a fashion / lifestyle statement, an icon. The car quickly became something else entirely - a statement of fashion / lifestyle, an icon.
Many Different variations were to follow the original saloon. Many different variations have been made by the original saloon. The period 1960 to 1964 was Especially fruitful, first with estate car and van versions, then a pick-up, and in 1961 the luxury badge-engineered versions of the Mini under the Wolseley Hornet and Riley Elf badges, featuring Miniature versions of the classic These radiator grilles of brands, and expanded cũng trunks with Increased luggage space. Period 1960 to 1964 is particularly effective, with the first estate car and van versions, then a pick-up, and in 1961, badge, design advanced version of the Mini as badges Wolseley Hornet and Riley Elf, features miniature version of the classic grille of these brands, and extended family also increased luggage space.
More importantly, 1961 saw the launch of the first Mini Cooper, a high-performance version Developed jointly with the racing car constructor John Cooper. More importantly, 1961 saw the debut of the Mini Cooper, a high-performance version was developed with the construction of racing cars John Cooper. The standard Mini's 848cc engine with 34bhp was thế by a Developing 55bhp 997cc engine, and the Cooper for the first time had front disc brakes. 848cc engine with 34bhp of the standard Mini is replaced by a 997cc engine developing 55bhp, and Cooper for the first time the front disc brakes.
From 1964, the Mini Cooper S was fitted with a new 1275cc Mostly version of the A-series engine while there was a short lived cũng 970cc version. Since 1964, Mini Cooper S is equipped mainly with a new version of the 1275cc A-series engines as well as a short version of 970cc. The non S Mini Cooper received a 998cc engine mà had already been introduced in the Wolseley and Riley models. Mini Cooper S does not get a 998cc engine was introduced in the model of Wolseley and Riley. At the other end of the Mini range, the utilitarian Mini Moke was introduced, a simple lightweight vehicle the intended originally for military applications. At the other end of the line of smaller, less convenient, blacks were introduced, a simple light vehicles originally intended for military applications. Also in 1964, received the interconnected Hydrolastic nhiều Minis gas / fluid suspension system. Also in 1964, many connections Minis get air suspension system / service Hydrolastic.
By 1967, a small face lift was deemed to be in order, and the Mark II Mini range, introduced at the Motor Show, had new radiator grilles, bigger rear windows, and other cosmetic changes. By 1967, small face lift is considered to be in order, and the Mark II Mini range, was introduced at the Motor Show, a new grille, larger rear window, and cosmetic changes other. The standard models now became available with the 998cc engine as an alternative to the 848cc size. The standard model has now become available with the 998cc engine as a replacement for the 848cc size. The new range for the first time lost the traditional Austin and Morris names - now became ESTABLISHED Mini as a brand in its own right. The new product line first loss of traditional names Austin and Morris Mini has now become established as a brand itself. So sánh to the original models, Improvements Across the board included wind down windows in place of the original sliding door windows, and new door hinges concealed. Compared to the original model, overall improvement, including wind down the window in place of the original sliding window, and door hinge cover. The bodyshell was an additional Entire model range featuring an alternative front end design, the Clubman saloon and estate car models, as well as a new 1275 GT model. The entire body is a series of additional model features a front end design alternative, and the Clubman saloon car model property, as well as a new model 1275 GT. Riley and Wolseley versions were Tuy nhiên Discontinued, and of the Mini Cooper S models only the 1275cc lived on briefly in a Mark III version in 1971 before being Discontinued. Riley and Wolseley versions but stopped, and the Mini Cooper S 1275cc model lived a short time in a Mark III version before being discontinued in 1971. Van and pick-up models were continued, the Mini Moke PS had been dropped from the UK line-up in 1968, although production continued in Australia, and later in Portugal. Literature and the model chosen to continue, but blacks Mini was dropped from the UK-up in 1968, although production continues in Australia, and then in Portugal.
The millionth Mini was first made in 1965, with the second millionth in 1969. Mini first million was made in 1965, with the second million in 1969. The Highest Annual production figure of more than 318,000 Minis made in 1971 and worldwide was reached in 1972, the third millionth car was made, followed by four million in 1976. The highest annual production of over 318,000 worldwide Mini has achieved in 1971 and in 1972, Tuesday million cars were made, followed in 1976 by 4,000,000. After vài abortive attempts at replacing the Mini, the BL company now had a new small car under development, to be launched as the Austin Mini Metro in 1980. After a few abortive efforts to replace the Mini, BL company now has a new small car being developed, will be launched as the Austin Mini Metro in 1980. The Clubman models, Including the estate car and the 1275 GT, and the van and pick-up versions all disappeared. Clubman models, including real estate and GT cars in 1275, and vehicle pick-up versions of all the disappeared. The 850 saloon cũng disappeared, leaving only the 1000 saloon to carry on. 850 Saloon also disappeared, leaving only saloon in 1000 to implement.
A special anniversary model was cũng Produced, Becoming the first of nhiều Mini-based limited editions. A special anniversary model was produced, became the first Mini-limited edition. In 1986 the five millionth Mini came off the Longbridge production line. 1986 5000000 Năm Mini came out of Longbridge production line.
In 1986, the BL company became the Rover Group, under Graham Day's management, and Day personally authorized a new campaign to revitalize the Mini, with famous slogans word such as "You never forget Your first Mini" and "Minis have feelings too." In 1986, the company became BL Rover Group, under the management of Graham Day and competent individuals on a new campaign to restore small, with the famous slogan "You never Mini forget your first "and" Mini has feelings too. " These efforts into bore fruit particularly in export Markets, Notably Mini sales in Japan where cars rose from 1.000 in 1985 to a Remarkable 12.000 in 1990, the Mini Helping to Achieve its best recent production figure of 46.000 cars. These efforts are bearing fruit, especially in the export market, particularly in Japan, where sales of small cars rose from 1,000 in 1985 to a remarkable 12,000 in 1990, contributing to small production to achieve its best recent 46,000 car.
By now the Mini had celebrated its 30th anniversary. Mini has celebrated its 30th year. In 1990 Rover, again with the enthusiastic help of John Cooper, brought back the Mini Cooper, first as a limited edition, soon after as a standard production model. In 1990, Rover, again with the enthusiastic help of John Cooper, has brought the Mini Cooper, the first being a limited edition, as soon as a standard production model. The new Mini Cooper Quickly became the best-selling Mini version. New Mini Cooper quickly became a best-selling version of Mini. The 1275cc engine from the new Mini Cooper was eventually fitted Also, in a less powerful form, to the standard Mini saloon, while in 1992 the first Produced Rover Mini convertible appeared - after numerous aftermarket conversions over a period of 30 years. Mini Cooper 1275cc engine equipped finally, in a less powerful form, the standard Mini saloon, while in 1992, first production Rover Mini transformation occurs - after a lot of aftermarket conversion period of 30 years. At £ 12,000 (Approximately U.S. $ 18.882) this was The Most Expensive Ever Mini pen still found a niche in the market. At 12,000 pounds (about U.S. $ 18.882) is the most expensive ever, smaller but still find a niche in the market.
In 1994, BMW acquired the Rover Group, thus thêm the Land Rover, Rover, MG and Mini brands to the BMW Group portfolio. In 1994, BMW bought Rover, Land Rover added, Rover, MG and Mini brands portfolio of the BMW Group. Investment into the Rover Group by BMW enabled the company to confirm, in 1996, that there would be an all-new Mini for the new Millennium, to be built in the UK. BMW's investment in Rover Group allows the company to confirm, in 1996, that will have a new Mini for the new millennium, is built in the UK. There was much-modified cũng a new range of two models Mini 1997, Mini and Mini Cooper, both sharing the same engine, a 1275cc A series with multi-point fuel injection and 63bhp. There are also many innovative Mini 1997 range of two models, Mini and Mini Cooper, both share the same engine, with a range of 1275cc and 63bhp multipoint fuel injection. Both models cost £ 8,995 (Approximately U.S. $ 14,153.60) on the road in the UK, could pen Potential Customers Easily Spend a lot more on a Mini, choosing special equipment, accessories and paint schemes and trim options from a wider list. Both models cost £ 8,995 (about U.S. $ 14,153.60) on the road in England, but potential customers can easily spend more on the Mini, a special selection of equipment, accessories and paint programs cut from a select list larger. With These new models, Gave a clear signal Rover Mini rằng now and for the future would be positioned as a more up-market Specialized type of small car, not as a mass-produced entry-level model. With the new model, the Rover gave a clear signal that the current Mini and in the future will be positioned as a more specialized market to small cars, is not an entry-level product model mass. The image of the Mini brand was reinforced and sharpened with a new badge, and a special set of brand values defined as "energy, escapism, excitement, individuality and innovation." The Mini brand image is enhanced and sharpened with a new badge, and a special set of brand value is defined as "energy, escapism and individuals, the excitement and innovation" .
A glimpse of the future Mini, code named Project R50, Revealed was the evening before the Frankfurt Motorshow in September 1997. A glimpse of the Mini in the future, the project code named R50, have been disclosed in the evening before the Frankfurt Motorshow in September 1997. The new Mini is scheduled to launch in Europe and Asia in 2001. New Mini is expected to launch in Europe and Asia in 2001. The company is currently researching the possibility of the Mini's return to N. America. The company is currently studying the possibility of return of the Mini North America.
Clearly, the Mini is đó legend lives on. Obviously, it's legendary Mini lives on.
0 comments:
Post a Comment