Matsuda Jujiro in 1934 renamed the Mazda company, many people believe that the name of Ahura Mazda from Mazda, the name of a god of fire. But according to some, Mazda is pronounced with the same name as the founder of a Jujiro Matsuda, who has decided to rename the company to honor for the family and the god of fire faithful. Mazda also means "freedom" in ancient Persian.Mazda produced the first sedan in 1940, but had to stop by the First World War 2. On 6/8/1945, the U.S. dropped the atomic bomb destroyed the entire city of Hiroshima, including the Mazda Motors plant. Mazda name was cleared after 15 years.
In 1959, Mazda again after the reconstruction process, and the first of its icon is changed. Then, Mazda began mass production of cars, especially as Carol R360 sedan and the Mazda RX-8 with Cosmos.Company in 1984 to officially use the name despite all Mazda cars sold before the company has branded it. The first 4-wheel car, the Mazda R360 was officially launched in 1960. This was followed by the Mazda Carol in 1962. And since then the official trading name is Matsuda MAZDA Motors or in Japanese.
To compete and develop new markets, Mazda has sold its 15% owned by Ford. Then Mazda has been falling into the state financial crisis. Therefore, March 31, 1999, Ford became the majority shareholder with a holding rate up to 33.4% and holds executive power. Soon after Ford has appointed Mark Fields as Chief Executive with responsibility is to restore the Mazda. The partnership has helped produce some Ford model based on the model of the Mazda as the Probe, the newest model Escort (North America) and Mercury Tracear and co-produced the Escape / Mazda Tribute.
In 1979 featured event of Ford selling Mazda model in Asia and Australia under the name as the Laser and Telstar. These models replace the Ford model sold in Europe in 70. Ford also used the Mazda models to dominate the Japanese market. Here, the distributor is the company Autorama has sold the cars, along with the model of Ford U.S. and Ford Europe. The model designed this time is no longer produced in the early 21st century again when Ford replaced the Laser with the Focus and the Mondeo's Telstar by the firm.Ford and Mazda has come to mean more cooperation based on sharing. Sell Mazda cars are built on the model of Ford as the Mazda 121 based on the Ford Fiesta.
According to history1960 - 60 decade
1960 Mazda has officially become a car manufacturer. Even in this decade, the brand has grown from 16 Hp to the keicar sports car rotor Wankel engine of the Mazda Cosmo. Mazda began selling cars in Australia in 1968 and joined the U.S. market in 1970.
1970 - 70 decadeOn the international level, the 70 was the heyday of Mazda. As a pioneer in the manufacture of large-capacity cars. Rotor Wankel engine Mazda made superior to the competitors piston engine and big profits. Mazda has fully utilized the advantages of this engine by bringing it into most of the company's products from the Pickup to the RX-7 and even car-size sedan Luce. The only exception was the Mazda Chantez Keicar because it was rejected by other car manufacturers.However, this is the first time Mazda fell into financial crisis. These results lead to the Ford holds 25% of the total capital of the company. the first RX-7 was launched in 1978 giving a picture of Mazda pioneer in the automotive sector. But sales of the company did not actually restored until the early 80's.
1980 - 80 decadeIn the '80s, Mazda moved from a Japanese automobile company to be part of the Ford empire is one of the big three U.S. auto industry. This is considered the most successful year of Mazda. With the peak of the 323 and 626 in the first decade. The 323 has reached # 1 on vehicle sales in Japan, surpassing the Toyota Corolla. Nowadays it is very important as a vehicle to Top ranked on the sales charts that are not Toyota.Mazda also contributed to many Ford vehicles including the most notable is the MX-6 based on the Ford Probe. In 1988, in the U.S. they have launched a new 626/MX-6. During this time, Mazda and Ford have set up the first automobile manufacturer in the U.S. with a company called Auto Alliance International.End of the '80s, sports car Eunos Roadster (Mazda Miata MX-5 or known outside Japan) was released in 1989. This model has a booming market in the world sports car when it is due to the heavy and expensive GT rule. Be inspired by the Lotus Elan, the Miata still successful to this day.
1990 - Decade 90This is the period went down by Mazda. Since the price is too high, the third generation RX-7 sold very little (although it is still much loved) and the Miata can not maintain the number of sales as expected. The remaining cars are less well received in the U.S. and Japan. The popularity of them in Europe that does not seem to compensate for the loss.Late '80s, Mazda made efforts to diversify the brand. They do so by the market research with the Mazda brand vehicles meant for the Japanese economy and the world because of cost and efficiency. With the aim of increasing sales more than doubled, Mazda launched three new brands in Japan is Eunos, Anfini and Autozam. Eunos plans to have a copy Amiti is a luxury in the U.S. and Xedos in Europe. But plans for the Amiti, V12 only be done on paper.
While a variety of other brands trying to merge with Toyota and Nissan. The two biggest automotive brand of Japan, both very strong and turns dominate local market. Eager to improve the situation, in Mazda in 1993 and sold seven models based on the 626 but their sales by just 1 / 3 compared to Toyota.On other markets, identity crisis has made them embarrassed to choose for their logo. The word "Mazda" was introduced in 1975 as the idea of the design company of Japan's leading CAD. After 15 years, in 1991, a new logo to be replaced but it was quickly replaced by a different design, by Paris when it was too similar to the logo of Renault. So after that Mazda has been replaced by diamond logo, turn it into a flame, and in general, is still the stylized logo of the letter M in flight and on fire. Expressed the desire to reach new heights of founder Jujiro Matsuda. Moreover, it is effectively connected to the fire god "Ahura-Mazda."
July 1997, the famous designer in the world, Rei Yoshimara was hired to design the logo for the branded products Mazda cars worldwide. Logo image wing span is long, representing the speed, flexibility, strength and longevity. The combination of wings hovering, and its orbit (a circle surrounding) is what Mazda wants to send to customers: As the wing is not new, Mazda still in flight to reach higher, far above the way to conquer the heights that the founder of yearning to Matsuda.
Mazda had to get a lot of criticism in Europe for the design in the late 90s including the 323 and 626 the latest. The two vehicles have not been appreciated as the previous model. In 1998, MX-5 is re-designed with more advanced techniques, but the new version seems to have lost their many traditional features of the vehicle was originally designed in 1989.
Mazda and Ford continued joint efforts. In 1994, Mazda B-Series line are separated from both the international version of the North American clone of the Mazda and Ford Ranger. In 1998, Mazda and Ford opened a new auto plant in Thailand is AutoAlliance Thailand (AAT). Built after the Mazda Hofu, AAT is now an important production site of the company.
During this time, Mazda has built a luxury Amiti to challenge Acura, and Lexus in North America Ifniniti. In Europe the brands Xedos.
Mazda in the U.S.Called Mazda USA, in 1960 Toyo Kogyo most penetrating the U.S. market except California and Hawaii. In 1970 a single car RX-2. Next is a compact Familia-based 1200 and R100, the larger size-based Capella 616, RX-2 and 1800-size in subsequent years. In 1972 the car was extended with the arrival of the RX-3 and B1600. The 1200 and 616 are in turn replaced by the 808 and 618 have similar shapes, except the outdated 1800 should have been removed. The engine piston 618 and R100 was also eliminated in the next year but resumed in 1200 produced 1.2 L after one year.Mazda has developed rapidly thanks to the Wankel engine in their products. In 1974, two cars equipped with a rotor as Pickup and RX-4 was released. The 808 and the Mazda B1600 is the second single piston motor offered in the U.S. during the same period.
Mazda designed the RX-4 Repu and based on the requirements of the U.S. market but by the energy crisis has not improved. Sales of the company's falling because Wankel engine is considered a lot of fuel. Mazda has dealt with this by launching the 1.3 L Mizer mounted piston engine, based on the Mazda Familia. The GLC and the senior debut in 1977 has brought about the company's reputation and high sales.During this time, Mazda launched the RX-5 Cosmo Wankel engine. However, the Wankel engine vehicles using mainstream failed to see, all the motor rotor model has been eliminated after 1978.Although the Wankel engine had lost its appeal, but Mazda is still persisting with their technology and find a niche market for it. The RX-7 engine robots to have caused a major impact in the automotive industry.Mazda spent devoted to the two products is the RX-7 and 626 to expand the brand in the United States. Mazda built an American car factory (now the AutoAlliance International) to produce the 626. Ford has a lot to support this project.
0 comments:
Post a Comment