Frankfurt am Main / Stuttgart, 29. September 2011.
Following shortly after its launch to the market a few months ago, the Aston Martin Virage has been honoured with award recognition from Germany. In the annual readers’ vote of the motoring magazine Auto Bild Klassik, Virage has triumphed in the ‘Classic Golden Steering Wheel 2011’ award.
The V12-powered luxury sports GT of the British luxury brand has been crowned as the ’Classic Car of the Future’. This is the second consecutive year, Aston Martin has been awarded the prize, following last year’s top podium position by the four-door Rapide.
“Aston Martin has been recently voted as the coolest brand in the UK again. The fact that as a manufacturer with quintessentially British roots we are also recognised in other markets shows that we have become a globally successful brand”, said Dr. Ulrich Bez, Aston Martin CEO, at the awards ceremony in Stuttgart on Thursday. “Germany is the most competitive sports car market in Europe. We are therefore very encouraged as a British brand to be voted by readers of a German magazine as the victor.”
The Aston Martin Virage won in the category ’Sports Cars & Coupés’ well ahead of nine other competitors from Germany and abroad. More than 27,000 readers of the Auto Bild Klassik magazine casted their vote.
The Aston Martin Virage had its world premiere at the Geneva Motor Show in March and is now available at all official Aston Martin dealerships both in Coupé and Volante (cabriolet) derivatives. The Aston Martin Virage is positioned between the DBS and the DB9, completing the sporty GT-series of the British sports car maker. Its V12, 6.0 litre engine provides 490 bhp (365kW) and 570 Nm of torque. This sportiness is complemented by a newly developed adaptive damping system (ADS), which provides optimum grip in variable road conditions. This combination makes the Aston Martin Virage a powerful but still comfortable ride, with also the refined design details and modern elegance expected of contemporary Aston Martins.
Following shortly after its launch to the market a few months ago, the Aston Martin Virage has been honoured with award recognition from Germany. In the annual readers’ vote of the motoring magazine Auto Bild Klassik, Virage has triumphed in the ‘Classic Golden Steering Wheel 2011’ award.
The V12-powered luxury sports GT of the British luxury brand has been crowned as the ’Classic Car of the Future’. This is the second consecutive year, Aston Martin has been awarded the prize, following last year’s top podium position by the four-door Rapide.
“Aston Martin has been recently voted as the coolest brand in the UK again. The fact that as a manufacturer with quintessentially British roots we are also recognised in other markets shows that we have become a globally successful brand”, said Dr. Ulrich Bez, Aston Martin CEO, at the awards ceremony in Stuttgart on Thursday. “Germany is the most competitive sports car market in Europe. We are therefore very encouraged as a British brand to be voted by readers of a German magazine as the victor.”
The Aston Martin Virage won in the category ’Sports Cars & Coupés’ well ahead of nine other competitors from Germany and abroad. More than 27,000 readers of the Auto Bild Klassik magazine casted their vote.
The Aston Martin Virage had its world premiere at the Geneva Motor Show in March and is now available at all official Aston Martin dealerships both in Coupé and Volante (cabriolet) derivatives. The Aston Martin Virage is positioned between the DBS and the DB9, completing the sporty GT-series of the British sports car maker. Its V12, 6.0 litre engine provides 490 bhp (365kW) and 570 Nm of torque. This sportiness is complemented by a newly developed adaptive damping system (ADS), which provides optimum grip in variable road conditions. This combination makes the Aston Martin Virage a powerful but still comfortable ride, with also the refined design details and modern elegance expected of contemporary Aston Martins.
Gaydon / Frankfurt am Main, 28. September 2011.
Since July 2011, British Luxury Cars have operated in Austria as official Aston Martin dealers. In addition to their showroom in Vienna the dealer will now open a second location in Salzburg, thus expanding the presence of the British sports car brand further into the country.
The siblings Anja Frey-Winkelbauer and Dr. Friedrich Frey, both managing directors of British Luxury Cars, said: “Our start in Vienna this summer was such a success that we decided to also go to Salzburg to further represent this unique luxury brand there. With this, we are now in the position to focus on the entire Austrian territory.”
Jeffrey L. Scott, Director Aston Martin Lagonda of Europe, congratulates the Frey family on this decision: “We are delighted with this commitment from our dealer. In addition to Vienna, Salzburg is an important site for Aston Martin. With creating this strong presence in the city of Mozart, Aston Martin can once more go full throttle ahead in the whole of Austria again. We have great products and our dealer partner British Luxury Cars provides the best conditions for a successful business in what is a very important market for us.”
Aston Martin Salzburg will initially be an interim showroom in a pre-existing location already belonging to the dealer in 57 – 61 Aigner Street, where specially trained staffs are ready to receive both current customers and new interested parties. Also on the 1st of October, at the same address, a workshop will be fully prepared to start receiving Aston Martin vehicles for servicing. Henceforth, all sales and service operations will be available in Salzburg.
Since July 2011, British Luxury Cars have operated in Austria as official Aston Martin dealers. In addition to their showroom in Vienna the dealer will now open a second location in Salzburg, thus expanding the presence of the British sports car brand further into the country.
The siblings Anja Frey-Winkelbauer and Dr. Friedrich Frey, both managing directors of British Luxury Cars, said: “Our start in Vienna this summer was such a success that we decided to also go to Salzburg to further represent this unique luxury brand there. With this, we are now in the position to focus on the entire Austrian territory.”
Jeffrey L. Scott, Director Aston Martin Lagonda of Europe, congratulates the Frey family on this decision: “We are delighted with this commitment from our dealer. In addition to Vienna, Salzburg is an important site for Aston Martin. With creating this strong presence in the city of Mozart, Aston Martin can once more go full throttle ahead in the whole of Austria again. We have great products and our dealer partner British Luxury Cars provides the best conditions for a successful business in what is a very important market for us.”
Aston Martin Salzburg will initially be an interim showroom in a pre-existing location already belonging to the dealer in 57 – 61 Aigner Street, where specially trained staffs are ready to receive both current customers and new interested parties. Also on the 1st of October, at the same address, a workshop will be fully prepared to start receiving Aston Martin vehicles for servicing. Henceforth, all sales and service operations will be available in Salzburg.
Gaydon, Warwickshire, 19 September 2011.
Aston Martin is set to renew an association with the London Design Festival as the week long design showcase comes to the UK capital. Now in its ninth year, the 2011 Festival will be the largest and most significant yet, with an expected 180 partners and more than 250 events celebrating the world’s creative capital which commences this week.
Aston Martin is supporting the London Design Festival VIP Programme with an exclusive fleet of chauffeured four-door Rapide sports cars and Tailor-Fit Cygnet city cars. Guests will be driven, cosseted in trademark Aston Martin luxury to a specially curated series of Festival highlight events each providing an insight into the world of design in London in 2011.
Aston Martin will also create a distinctive display of their latest model range, including the recently launched Virage and V8 Vantage S at the entrance to Multiplex at The Dock for this year's London Design Festival. Multiplex at The Dock is hosted by famed international designer, Tom Dixon at the Portobello Dock and is rapidly turning into an epicentre for design innovation. During the Festival visitors can expect indoor, outdoor, food and water-based installations, exhibitions and on-the-spot workshops and demonstrations.
Aston Martin remains at the forefront of contemporary sports car design. Each and every Aston Martin brings to life the culmination of a world-class trend-setting design ethos, cutting edge technology and hand-finished craft skills. From the breathtaking One-77 supercar to the Tailor-Fit Cygnet city car, from the powerful Vantage range to the exquisite DB9, Virage, DBS and elegant four-door Rapide, perfectly proportioned bodywork and luxurious interiors epitomise a marriage of form, function and impeccable finishing.
Read more on the Aston Martin Cygnet including the chance to configure you very own Cygnet.
