Mitsubishi History

Mitsubishi History

Dealer of Mitsubishi Motors in Moncton, Canada Type: Shares (on the Tokyo Stock Exchange Code: 7211) Founded: 22/04/1970 Headquarters: 33-8, Shiba 5-chome,Minato, Tokyo 108-8410Japan Heads: Takashi Nishioka, Director  Osamu Masuko, Chairman Manufacturing: Automotive Product: Cars Website: www.Mitsubishi-Motors.com Introduction Mitsubishi Motors is the largest car manufacturer in Japan and 6 ranked 17 out of the car company has global sales of the highest high. Mitsubishi Corporation Mitsubishi in the system, a large industrial group in Japan. Mitsubishi Motors was established in 1970 from a subsidiary specializing in automotive and heavy-industry company Mitsibishi. Since its introduction, Mitsubishi Motors has partnered with several foreign partners and is a pioneer in its market expansion strategy as the first chairman of the company, Tomio Kubo in office. To date the company has to follow the success of the president Tomio Kubo. In 1971, Mitsubishi had to sell their shares in the company 22 years, and Chrysler became DaimlerChrysler shareholders executive from 2000 to 2005. While joint ventures and technology licensing agreement with Hyundai Motor Company (Korea) and Proton (Malaysia) are in Europe, Volvo, Mitsubishi, along with co-owner of the largest car factory in the Netherlands 10 years of 90s.In 2001, Mitsubishi totally owns this factory. Thanks to the coalition agreement that Mitsubishi had obtained large profits in the 70 and 80, an increase in sales from 250,000 to 1.5 million vehicles.However, strong investment in Southeast Asian markets that Mitsubishi have struggled with many difficulties over the competition as a result of the East Asian financial crisis in 1997 and the company was very hard to increase sales sales and maintain profitability. Logo image with three red diamonds towards the third side was designed by Yataro Iwasaki, the founder of Mitsubishi. This icon was inspired in command of the Tosa clan, clan Yataro Iwasaki first hired to work and the roof was designed with three top diamond cluster together into a block of his family. History Although formally established in 1970 but in fact Mitsubishi has introduced the first car in 1917, when he was a Model A Mitsubishi Shipbuilding Co. company., Ltd.. These cars were first mass produced in Japan, a sedan type car 7 seats, completely hand-made cars based on the Fiat Tipo 3. This model is more expensive than the competition coming from two European and American continents. By 1921, the number of shipments of this model stopped in 22 vehicles.   Mitsubishi Shipbuilding Co. worker. with the Mitsubishi Model A In 1934, Mitsubishi Shipbuilding Co. merger with Mitsubishi Aircraft., A company specialized in manufacturing aircraft engines was established in 1920. New merged company called Mitsubishi Heavy Industries (MHI) and became the largest private companies in Japan. MHI to focus on production aircraft, ships, trains and equipment. However, in 1937, the company has introduced PX33 model, the first sedan for the military. These vehicles traveling the 4WD's first Japanese assembly technology will be used throughout the company 50 years later to produce sports cars and achieved numerous successes.   1937 Mitsubishi PX33 Immediately after World War 2 ended, starting his company in the production of automobiles. Fuso bus production resumed, the type of small truck and 3 wheeled vehicles Mizushima scooter (vetpa) Silver Pigeon were also developed aggressive. However, the big industrial conglomerate of Japan were dismantled at the request of the Allied forces in 1950 and MHI is separated into three smaller companies, are involved in the development and manufacture of automobiles: West Japan Heavy -Industries, Central Japan Heavy-Industries, and East Japan Heavy-Industries.Dau 60 years, the Japanese economic growth, rising wages are basic premise wings for launch vehicle family. Central Japan Heavy-Industries, today is the company Shin Mitsubishi Heavy-Industries, has established a panel on the car at the company headquarters in 1953. To meet the needs of consumers, Mitsubishi 500, followed by Minica (1962) - a micro-compact 4-seat, two public engines, 359cc still exists to this day and Colt 1000, the first model of the large family car, Colt was born in 1963.   1964 Mitsubishi Colt 1000 West Japan Heavy-Industries (now Mitsubishi Shipbuilding & Engineering) and East Japan Heavy-Industries (now Mitsubishi Heavy-Industries Nihon) is the expansion of production cars from the 50s.By 1964 three companies to be merged into Mitsubishi Heavy Industries. In three years the company's sales are 75,000 vehicles / year. Following the success is the introduction of the Galant in 1969. Now the company decided to have a subsidiary focused activities in the auto industry and Mitsubishi Motors Corporation (MMC) was established on 22.04.1970 under the leadership of an engineer assembling famous bay, Tomio Kubo. One of the expansion strategy to increase export of cars is Kubo's alliances with foreign automobile companies reputation. So in 1971, MHI has sold 15% stake in MMC for giants Chrysler, USA. Through this contract, but Chrysler has sold in the U.S. model Galants called Dodge Colts, MMC push sales of more than 250,000 vehicles / year. In 1976, Galants sold in Australia under the name Chrysler Scorpion. The number of vehicles shipped annually increased from 500,000 vehicles (1973) up to 965,000 vehicles (1978) when selling Chrysler Galant car called Dodge and Plymouth Sapporo Challenge. However, this is the source of friction leading to: Chrysler found that large resources from the subcompact car produced by the MMC on the international market, while the MMC found that this giant was involved too much on the company's decision.   1973 Mitsubishi Galant In 1980, MMC's sales reached 1 million units. Also this year, to avoid bankruptcy, Chrysler was forced to sell branches in Australia for the MMC and the company name was changed to Mitsubishi Motors Australia Ltd (MMAL). In 1982, Mitsubishi brand was first introduced in the U.S. market along with the sedan model Tredia, Cordia and Starion coupe sold in 70 of 22 state agents. By the late '80s, MMC implementation of advertising campaigns on TV and plans to increase its network of dealers to 340 dealers. The result, in 1989, global sales of the Mitsubishi up to 1.5 million / year. 1987 Mitsubishi Starion In 1982, Mitsubishi launches Pajero model (called the Shogun in the United Kingdom or Montero in Spain, India and America, except Brazil), is the most successful model of the Mitsubishi SUV. Pajero car quickly became the world's best selling and award-winning "The 4 x 4 of the year" in Britain, France, Australia, Spain and West Germany. Although sales of SUVs and light trucks are rated as explosion in the U.S. but the Japanese automobile manufacturer to dismiss the idea that this can happen in the land of the rising sun of their . However, Hirokazu Nakamura, Mitsubishi's new president since 1989, the budget investment in research and development SUV. Results, Nakamura has won the bet was this: the 4WD cars of Mitsubishi; from the Pajero Mini kei car to car became Delica wave SUVs sold in Japan in the early years aged 90. By 1995, domestic market share of the company increased to 11.6%. 2008 Mitsubishi Pajero Production expansion abroad also quickly conducted through a contract alliances with companies such as Hyundai (Korea), Proton (Malaysia), Volvo (Sweden), PSA Peugeot Citroën (France). MMC plans to launch electric car model with technology moving i MiEV (Mitsubishi In-wheel motor Electric Vehicle) in the summer of 2009. Simultaneously the company also plans to businesses and municipalities mini rental car and will wait until 2010 for sale at retail outlets.