Saturday, September 17, 2011

History of car LEXUS

History of car LEXUS

Fuji Lexus College in Shizuoka, Japan
(Specialist professional training for the Lexus Dealer)
Type:
Stock
Established:
1989
The founder:
Headquarters:
Area of operation:
Worldwide
Key members:
Yasuhiko Ichihashi ( CEO ) 
Vince Socco ( Vice President , Asia Pacific) 
Andy Pfeiffenberger (Vice President , Europe) 
Mark Templin (Vice President , United States)
Automotive Industry
Cars
Parent company:
Toyota Motor Corporation
Branch:
F marque
Motto:
The Pursuit of Perfection
Website:
Lexus.com 
Lexus.eu 
Lexus.jp
the luxury car segment of the Japanese car manufacturer Toyota. Introduced first in the United States in 1989, Lexus has quickly become the luxury car brand selling in here, to 2006 Lexus were present in 68 countries and territories worldwide.
 
Founder Eiji Toyoda (1913 ~)
Image ads silky smooth surface of the LS 400 V8 in 1989
In 2005, this segment was introduced in Japan and became the first car marque was introduced in the domestic market. Since then, Lexus has been launched in many other export markets as a campaign to expand the company's market.
 
2008 Lexus LS 600h L
Lexus originated from a development project's flagship Toyota sedan began in 1983. This effort has led to the successful development of the first Lexus LS Lexus, this is the first car brand Lexus badge when launched in 1989. In the following years, Lexus added the sedan, coupe, roadster and sport utility vehicles. In 2005, the RX's hybrid car launched and additional hybrid models also turn to be introduced later. In 2007, Lexus launched F segment performance marque with the launch of the IS F sports sedan and the LF-A.
 
2007 Lexus LF-A Coupe
From its inception until now, the Lexus car is often produced in Japan, with production centers are located in the Chubu and Kyushu, and especially at the Toyota Tahara plant in Aichi Prefecture, Chubu plant in Miyata and Kyūshū, Fukuoka. The first Lexus to be assembled outside Japan is the RX 330 is produced in Ontario, Canada in 2003. Following a restructuring of the company from 2001 to 2005, Lexus has been responsible all phases from design to production to engineering.

2003 Lexus RX 330
Since 1989, Lexus has developed a reputation for quality and reliable customer service. Company visits by customers, JD Power and Associates has selected forty times Lexus is the most reliable cars in the U.S., last time was in 2008, based on surveys of reliability of the car with the participation of more than 53.000 car owner as well as the problems encountered in the first three years after purchase.
Lexus is the slogan of "The Pursuit of Perfection." (In pursuit of perfection).

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