Saturday, September 17, 2011

History icon Ford

In 2003, Ford Motor Co. celebrates 100th anniversary logo of the company but is now only 30 years old. In history, Ford has changed many times logo.
In 1903, the brand, "Ford Motor Company" is used in the first trade, but started mass production of Model A cars, the assistant to Henry Ford has made improvements to the variable name special company to become its symbol surrounded by a border is very unique and extremely fashionable at the time.Logo of Ford in 1903.

Logo of Ford in 1903.

Through the initial development, Henry Ford should have noticed the change in logo design so simple, good-looking and impressive. It is also spiritual, that logo to show great progress in the future of Ford Motor. In 1906, Ford logo and name written in italics 45o stylized letter F and D so that the soft, soaring, reflecting the sophistication and desire to reach higher, reach further by Henry Ford was released and posted patent office U.S. patents in 1909.
Besides the logo has been registered in the U.S., Ford oval logo was first introduced in England in 1907 by agents Perry, Thornton and Schreiber - who brought Ford a foothold in the UK - designed for the purpose Ad for Ford products as "certification marks for trust and savings."1912 Ford Logo.

1912 Ford Logo.
In 1911, Ford made the decision oval logo and use it to unify the merchants in England. But on the product and in commercial transactions, Ford is the first to use the logo in 1920.
In 1912, just a short time, Ford has removed all of the oval logo and replaced by triangular wings logo on their products. This logo is designed to demonstrate the speed, lightness, grace and stability. Logo in two colors, yellow and dark green, on which bearing the words "Universal Car". Henry Ford did not like this icon, and also within a short time, people no longer see it on the Ford product.1928 Ford Logo.

1928 Ford Logo

In 1927, one finds a named oval Ford logo appears on the grille of the Model A new model with dark royal blue background similar to today's Ford logo. This logo is used in most cars until the late 1950s. Used in a uniform way in all commercial transactions, the mid-1970s the idea of ​​this new oval logo was redesigned.
In 1976, Ford oval logo with two colors blue and silver are used as a sign to certify a trademark of Ford Motor Company. It's easy to become popular and adapt to all of Ford factories worldwide.Ford's current logo.


Ford's current logo.

The new logo consists of two concentric ellipses with the long axis of the width ratio is 2.55 consistent with the size of Ford at a rate of 2.4 words. The entire logo is embossed symbol of strong and prosperous. Outer oval is polished metallic silver, symbolize the outstanding technology of the Ford-branded products. And of course we can not ignore the green color throughout 100 years of existence and development, which is the color that symbolizes the friendly, lasting and always interested consumers of Ford Motor Company.

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